When a prospect mentions a competitor, /competitive-brief builds a live battlecard with positioning and talk tracks — so you walk into the call ready.
68% of deals involve at least one direct competitor, but 44% of sales teams don't know which competitors are in their deals. Your battlecards live in a Notion page last updated 6 months ago. A competitor launches a new feature on Tuesday — your rep finds out from the prospect on Wednesday.
Name the competitor. The skill researches both companies right now and builds a product comparison, pricing intel, differentiation matrix, talk tracks, and landmine questions.
How it works
Name the competitor — "How do we compare to Competitor X?"
Skill researches both companies — features, pricing, recent moves, reviews
Builds the battlecard — comparison matrix, talk tracks, landmine questions
Share with your team — formatted and ready to reference on calls
Input options
"How do we compare to [Competitor]?" — skill researches from public sources.
Example
/competitive-briefYour questionWhere You Win
- Standalone mode — works without CRM integration
- Pricing: 60% lower at mid-market
- Setup: 10 min vs 3-month implementation
Where They Win
- Call recording + transcription (native)
- Enterprise brand recognition
- Larger integration ecosystem
Talk Tracks
When prospect says: "Gong gives us call intelligence"
You say: "Gong is great for call recording. We focus on
what happens after the call — the follow-up, the CRM
update, the competitive positioning. Most teams use both."
Landmine Questions
- "How long did Gong take to implement?"
- "Are your reps actually using the insights, or just the recordings?"
- "What happens to deal data that isn't in a recorded call?"
When to use
| Situation | What you get |
|---|---|
| Prospect says "we're also looking at X" | Instant competitive positioning |
| Before a meeting where competitor is involved | Full battlecard with talk tracks |
| Quarterly competitive review | Updated matrix across all competitors |
| New competitor enters your market | Research brief on who they are |
| Lost a deal to a competitor | Win/loss analysis and what to do differently |
Works anywhere
Name any competitor. The skill researches from public sources — product pages, pricing, reviews, news, job posts.
CRM + call data: pulls win/loss data and competitor mentions from transcripts. Battlecards include patterns from your own deals.
Sales Plugin
Your reps sell 28% of the week. These skills handle the rest — forecasting, pipeline reviews, call follow-ups, outreach, and competitive research.
/competitive-brief is one of 9 skills in this plugin.