Marketing

4 skills planned

AI skills for marketing teams — content generation, campaign analytics, audience research, and competitive positioning. Increase content velocity without growing the team.

Problems these skills solve

Content velocity is too slow

One blog post takes 2 weeks. Demand gen needs 10x more content than the team can produce.

12 days avg per blog post

Attribution is a black box

Marketing reports MQLs, Sales says they are junk. Nobody agrees on which channels actually drive revenue.

Only 23% of pipeline is attributed

Competitive intel is stale

Battlecards are 6 months old. Competitors launched new features last week, your messaging hasn't changed.

Updated 2x/year avg

Audience segmentation is manual

Building segments requires SQL queries or begging analytics. Campaigns target broad lists, not specific personas.

3 segments for 50K contacts

Planned skills

/draft-content

Generate blog posts, social copy, and email campaigns from briefs and brand guidelines

/campaign-analysis

Analyze campaign performance across channels. Attribution, ROI, recommendations.

/audience-research

Build audience profiles from CRM data, web analytics, and social signals

/competitive-position

Track competitor messaging, positioning, and content strategy changes

Sales skills /competitive-brief skill Customer Success skills