Sales Metrics
15 metrics · 5 categories
Every metric has before/after benchmarks and the specific skills that move the number. Click any metric to see details.
Within 10%forecast accuracy
10 minpipeline review
40-60%reply rate
Revenue & Forecasting
4 metrics
Forecast Accuracy
✕30%+ error (industry average)
✓Within 10%
67% of sales orgs missed quota in 2024 — Salesforce State of Sales
/forecast/pipeline-review
Pipeline Coverage
✕Unknown or stale data
✓Real-time weighted coverage ratio
Best practice: 3x pipeline-to-quota coverage
/pipeline-review/forecast
Deal Velocity
✕Deals stall silently for weeks
✓Risks flagged 2 weeks early
/pipeline-review/call-summary
Close Rate
✕Lose deals to competitors or dropped balls
✓Higher win rate with better prep and follow-through
/competitive-brief/call-summary
Outreach & Prospecting
3 metrics
Outreach Reply Rate
✕2-5% with generic templates
✓40-60% with research-first personalization
Top SDRs personalize every email — but it takes 15-20 min each manually
/draft-outreach
Accounts Worked Per Day
✕8-10 with manual research
✓30-50 with full personalization
/draft-outreach
Email Personalization Quality
✕Generic merge tags — first name + company
✓References news, hiring signals, tech stack, role history
/draft-outreach/competitive-brief
Data Quality
3 metrics
CRM Data Capture Rate
✕79% of call data never enters CRM
✓Every call logged automatically
Salesforce reports only 11% of teams have excellent data quality
/call-summary
Pipeline Hygiene
✕Stale deals sit in pipeline for weeks undetected
✓Auto-flagged: past-due dates, inactive deals, missing fields
/pipeline-review
Activity Logging Rate
✕Reps log 'Good call' or nothing at all
✓Every call logged with structured notes and next steps
/call-summary
Competitive Intelligence
2 metrics
Competitive Win Rate
✕44% of teams don't know which competitors are in their deals
✓Live battlecards with talk tracks for every competitor
68% of deals involve at least one direct competitor — Gartner
/competitive-brief/draft-outreach
Battlecard Freshness
✕Notion page last updated 6 months ago
✓Researched in real-time from live data
/competitive-brief
Team Performance
3 metrics
Coaching Quality
✕1:1s = 'What happened with Acme?'
✓'I see they raised concerns — let's strategize'
/pipeline-review/call-summary
Selling Time
✕28% of week spent actually selling
✓40%+ — admin handled automatically
/call-summary/draft-outreach
Deal Inspection Coverage
✕Managers can only review 6 deals in a 2-hour meeting
✓Every deal scored automatically, review in 10 minutes
/pipeline-review/forecast
Plugin that powers these metrics
Sales Plugin9 skills
by Anthropic ✓
All skills that improve these metrics come from the Sales Plugin.
Within 10%forecast accuracy
10 minpipeline review
40-60%reply rate
📝
/call-summaryCall notes → summary + follow-up📈
/forecastWeighted forecast🔍
/pipeline-reviewPipeline health check✍️
/draft-outreachPersonalized email⚔️
/competitive-briefLive battlecard📋 Call Prep🏢 Account Research☀️ Daily Briefing🔔 Competitive Intel