What defines a 'champion' in the system?

Champions are contacts tagged in your CRM with roles like: Economic Buyer, Technical Evaluator, or Coach. You can tag manually or use rules based on engagement patterns.

How is engagement scored?

Scores combine: email response rate (25%), meeting attendance (25%), call talk time and sentiment (25%), and LinkedIn activity (25%). Scores trend over time to detect declines.

How do job change alerts work?

LinkedIn integration monitors champion profiles. When job titles or companies change, instant alerts fire with suggestions: reach out to old champion at new company, find new champion internally.

What's 'multi-threading health'?

A measure of how many engaged stakeholders you have per deal. Single-threaded (1 champion) is risky; healthy deals have 3+ active contacts across functions.

What triggers a disengagement alert?

Alerts fire when: email response time doubles, meeting attendance drops, or a champion misses 2+ scheduled interactions.

Can I see engagement trends over time?

Yes. Charts show engagement trajectory—is the champion more or less engaged than 30 days ago? This predicts deal outcomes.

How does this help win more deals?

Proactive champion management lets you re-engage before relationships cool, expand to additional stakeholders, and avoid single points of failure.

Does this work with HubSpot?

Yes. Connect HubSpot instead of Salesforce—the engagement signals and scoring work identically.

What about new champions who emerge?

The system identifies rising contacts—people who suddenly engage heavily—and suggests tagging them as emerging champions.

How accurate are job change alerts?

LinkedIn-based alerts are highly accurate (95%+) for public profile changes. Private profiles may have delayed detection.

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Champion Engagement Tracker

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Created by

ElasticFlow Team

Verified Creator

Last update

Last updated 2 weeks ago

Featured Workflow

Setup time

20 minutes

SalesDeal Management

What You Get

Know immediately when champions disengage

Get alerted to job changes before deals die

Track multi-threading health across deals

Integrations Used

Salesforce

CRM

Gong

Conversation Intelligence

Social

SalesDeal ManagementTrack stakeholder engagement

Champion Engagement Tracker

Monitor your deal champions' engagement levels, detect when champions go dark or leave, and track multi-threading health.

The Problem

What you're dealing with

Champions go dark without warning
Job changes kill deals unexpectedly
Single-threaded deals are invisible risks
No systematic relationship health tracking

The Solution

How we fix it

Multi-channel engagement scoring
Job change monitoring via LinkedIn
Automated disengagement alerts
Multi-threading health tracking

Champion Engagement Tracker

Monitor your deal champions' engagement levels, detect when champions go dark or leave, and track multi-threading health.

Deal ManagementSales

Drag to pan

Scroll to zoom

Champion Health Dashboard

Engagement scores and alerts for key stakeholders

Champion Engagement

$615K pipeline35 active deals

Time Saved

14h

per rep per week

Improvement

3.5x

better outcomes

Company	Contact	Stage	Deal Value	Engagement Signals	Next Step	Touchpoints
A Acme Corp Outbound	John Smith VP Sales	Proposal	$180,000 60% probability	Key metric signal detectedSecondary signal identified	Executive sponsor call Tomorrow	1564
T TechStart Inc Referral	Sarah Lee CRO	Negotiation	$95,000 75% probability	Monitoring signal	Contract review 2 days ago	2286
E Enterprise Co Inbound	Mike Johnson VP Ops	Discovery	$250,000 35% probability	Action needed soonRecently resolved	Technical review Next week	832
G GrowthScale Event	Lisa Wang CEO	Qualified	$120,000 50% probability	Urgent attention required	Executive briefing This week	1043

Common Engagement Signals

Based on 35 active deals

Engagement Drop7 (30%)

Champion Change4 (18%)

Stakeholder Gap8 (35%)

Sentiment Shift4 (17%)

72%

Engagement Signals Resolved

+15% vs last month

7.2 days

Avg. Resolution Time

-2.1 days vs last month

1.8

Avg. Engagement Signals/Deal

Champion Engagement Categories

4 categories with severity levels and examples

Examples by Severity

critical"Champion hasn't responded in 2 weeks"

critical"Canceled 3 scheduled meetings"

warning"Response time increased 5x"

info"Slightly delayed replies"

Avg. Resolution Time

4.5 days

Best Practice

Multi-thread to other contacts and investigate organizational changes

Severity Gradation System

How champion engagement are classified and prioritized

Critical

Address within 24-48 hours

Deal-blocking engagement issue requiring immediate escalation

Indicators

Explicit blockersExecutive concernsHard deadlinesImminent loss

Warning

Address within 1 week

Significant engagement issue that could delay or derail progress

Indicators

Stakeholder concernsProcess delaysResource constraintsCompetitive pressure

Info

Address during normal follow-up

Minor engagement issue, good to track but not blocking

Indicators

General questionsFeature requestsProcess clarificationsNice-to-haves

Resolved

Document for future reference

Previously identified engagement issue that has been addressed

Indicators

Concern addressedStakeholder alignedIssue mitigatedAgreement reached

Real-World Scenarios

See how champion engagement tracking works in different situations

TechCorp

Previously engaged champion has gone silent

$200,000Proposal

Detected Signals

Engagement DropNo response in 14 daysOpen

Sentiment ShiftLast call felt disengagedOpen

Outcome

Reached VP via LinkedIn - champion had left. VP became new sponsor

Make It Yours

ElasticFlow is fully customizable — add your own categories, rules, playbooks, and metrics

Custom Engagement Categories

Define your own taxonomy beyond the default categories

Add industry-specific engagement types
Create subcategories for granular tracking
Rename categories to match your methodology
Set category priorities and weights

Automation Rules

Trigger actions automatically when engagement are detected

When critical engagement detected → Alert manager
When threshold exceeded → Create task
When pattern identified → Send notification
When resolved → Update CRM

Response Playbooks

Attach guides and best practices to each category

Link templates for common scenarios
Attach battle cards and talk tracks
Include historical resolution data
Add video training for complex cases

Custom Scoring Weights

Adjust how metrics impact overall scores

Increase weight for deal-blocking factors
Adjust by deal size or stage
Factor in historical patterns
Custom formulas for health scores

CRM Field Mapping

Control exactly where data lands in your CRM

Map to custom CRM properties
Create dedicated tracking objects
Sync to Deal/Contact/Account
Update stage based on metrics

Alert Configuration

Get notified about metrics that matter

Slack alerts for critical issues
Daily digest by category
Email when metrics persist
Manager escalation paths

Start with Templates, Customize as You Go

Every workflow comes with sensible defaults that work out of the box. As you learn what matters for your team, customize categories, add playbooks, and build automation rules. Your configurations are versioned and can be shared across your organization.

What You Can Build

Turn champion engagement data into strategic advantage

Deal Risk Scoring

Factor engagement health into deal probability

35% more accurate forecasting2 weeks earlier risk detection

Multi-Threading Strategy

Ensure deals have multiple stakeholder relationships

3x more resilient deals45% lower single-thread risk

What You'll Get

Know immediately when champions disengage

Get alerted to job changes before deals die

Track multi-threading health across deals

Prioritize outreach to at-risk relationships

Customize to Your Needs

This workflow is fully customizable to match your specific business needs:

Add or remove integrations - Connect any tools from our marketplace to extend functionality
Adjust logic and conditions - Modify triggers, filters, and branching logic to fit your processes
Map custom fields - Define how data flows between your tools with our visual field mapper
Set up notifications - Get alerts when workflows complete, fail, or need attention

How to Set Up

Get started in 20 minutes with these simple steps

Connect Salesforce

Salesforce

Pull contact and activity data

Connect Gong

Gong

Analyze call participation and sentiment

Connect LinkedIn

Monitor job changes and profile updates

Tag Champions

Identify key stakeholders in each deal

Set Alerts

Configure thresholds for engagement drop and job changes

Need Help or Want to Customize This?

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