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Fix Data Quality Issues Before They Cost You Deals

Stop wasting time on incomplete records and bad leads. Automatically enrich contacts, score lead quality, and keep your CRM clean so your team focuses on opportunities that actually convert.

Auto-enrichmentSmart scoringData validation
How our platform helps

Turn metrics into actions that drive results

Our AI continuously tracks, predicts, and alerts you so you can focus on what matters instead of chasing data

Fill missing data automatically

No more hunting for phone numbers or job titles. The platform enriches every contact with verified firmographics, technographics, and contact details from 50+ data sources—automatically and in real-time.

Score leads that actually convert

AI learns which lead attributes predict conversions in your business, not generic industry patterns. Get scoring models trained on your data that identify prospects ready to buy right now.

Catch duplicates before they spread

Automatically detect and merge duplicate contacts, companies, and deals across your CRM. Keep your database clean without manual audits or hiring data teams.

Common challenges

Reps waste 60% of their time chasing unqualified leads with incomplete data

Without clear metrics, these problems cost you deadlines and budget. Here's how tracking these metrics helps you stay ahead

Reps waste hours researching every lead

Your team spends more time on LinkedIn and Google than actually selling. Half the records in your CRM are missing phone numbers, titles, or company information needed to have a real conversation.

How we solve this:

Automatic enrichment fills in missing contact details, job titles, company size, tech stack, and more within seconds. Reps always have context they need without leaving your CRM.

Following up on leads that will never buy

Marketing sends hundreds of leads but most go nowhere. Reps chase every inquiry equally, burning cycles on tire-kickers while real buyers get ignored.

How we solve this:

AI scoring identifies which leads show genuine buying intent based on your historical conversion patterns. Focus effort on prospects that actually match your ICP and show readiness to purchase.

Duplicate records everywhere

The same customer exists five times with different emails. You're emailing them multiple times, attributing deals wrong, and looking unprofessional because nobody knows the complete relationship.

How we solve this:

Fuzzy matching and AI-powered deduplication finds and merges duplicates across name variations, email changes, and acquired companies. One clean record per contact, automatically maintained.

Can't trust your CRM data

Half your records are outdated or incomplete. Nobody knows which phone numbers work or if job titles are current. Reports are meaningless because the underlying data is garbage.

How we solve this:

Continuous validation checks emails, phone numbers, and job changes daily. Auto-update records when contacts change roles or companies. Always know your data is accurate and current.

12 metrics you can track

Click any metric to see industry benchmarks, how we track it, which challenges it solves, and what you'll achieve

Lead Scoring Accuracy

Stop chasing cold leads

Focus sales effort on prospects ready to buy this month

Reps waste entire weeks on leads that will never convert

Start seeing better conversion immediately

Data Completeness Score

Fill the gaps that slow you down

Complete missing information before reps waste time searching

Half your records missing critical data that delays every deal

Clean data ready for your next campaign

Contact Enrichment Rate

Know who you're talking to

Add context to every contact before your team reaches out

Reps spending hours researching prospects instead of selling

Start personalizing outreach today

Duplicate Detection Rate

Stop contacting the same person twice

Merge duplicate records before embarrassing multi-touch mistakes

Multiple reps reaching out to the same contact independently

Clean CRM before next campaign launch

Profile Match Accuracy

Connect the right person to the right account

Ensure contacts are linked to correct companies before outreach

Reaching out to prospects about the wrong company or role

Avoid embarrassing mistakes today

Source Attribution Quality

Know where your best leads come from

Track lead origin accurately before next marketing budget allocation

Can't prove which marketing channels actually generate revenue

Justify marketing spend decisions

Email Deliverability Rate

Make sure your emails actually arrive

Identify bad email addresses before damaging sender reputation

High bounce rates tanking your domain reputation and inbox placement

Protect sender reputation now

Phone Number Accuracy

Call numbers that actually work

Validate phone numbers before reps waste time on dead lines

Half your outbound calls going to disconnected or wrong numbers

Increase connect rates immediately

Company Data Freshness

Work with current information

Update company data before pitching to companies that no longer exist

Reaching out with outdated info about acquisitions or leadership changes

Stay current with prospect landscape

Lead Response Time

Strike while interest is hot

Track how quickly your team follows up before leads go cold

Leads losing interest because nobody reached out fast enough

Improve follow-up speed today

Showing 10 of 12 metrics

Common questions

Frequently Asked Questions

Everything you need to know about tracking data & lead quality

Still have questions?

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