What's a good demo conversion rate?

Industry benchmark is 20-40% of demos becoming qualified opportunities. Top performers hit 50%+. Track yours and set improvement targets.

What factors affect conversion?

Lead quality (source, score), demo quality (engagement, questions asked), attendee seniority, and follow-up speed all correlate with conversion.

How do you reduce no-shows?

Data shows optimal booking windows, reminder sequences, and calendar invite content. Implement what works for your audience.

Can I see conversion by lead source?

Yes. Some sources produce demos that convert 50%+; others barely 10%. Optimize marketing spend accordingly.

What makes a demo 'successful' in analysis?

Gong analyzes: talk ratio (prospect should talk 40%+), questions asked, pain discussed, next steps set. These correlate with conversion.

How does this help SDRs?

Shows what qualification criteria correlate with demo conversion. Better-qualified demos convert more—adjust SDR criteria accordingly.

Yes. Some reps convert demos at 2x the rate of others. Identify their patterns and train the team.

What about demo content?

Track which features/topics covered correlate with conversion. Optimize the demo flow based on data.

Does this track demo-to-close?

Yes. Full funnel: demo → opportunity → closed-won. See which demo patterns predict not just opp creation but actual revenue.

How does timing affect conversion?

Data shows optimal demo length (usually 25-35 min) and best days/times for your audience. Optimize scheduling.

Back to Templates

Demo Conversion Tracker

Start Trial

Created by

ElasticFlow Team

Verified Creator

Last update

Last updated 2 weeks ago

Featured Workflow

Setup time

15 minutes

SalesLead Management

What You Get

Understand what makes demos convert

Reduce no-show rates

Optimize demo content by segment

Integrations Used

Calendly

Scheduling

Salesforce

CRM

Gong

Conversation Intelligence

SalesLead ManagementOptimize demo conversion

Demo Conversion Tracker

Track demo-to-opportunity conversion rates, identify what makes demos convert, and optimize demo strategy by segment.

The Problem

What you're dealing with

Demo conversion rate unknown
Can't identify successful patterns
High no-show rates
Demo quality varies by rep

The Solution

How we fix it

Demo-to-opp conversion tracking
Success pattern identification
No-show reduction strategies
Rep-level demo analysis