For AEs who run 10 calls a day and still need to update CRM, write follow-ups, and research prospects.
Your day
Same tasks. Two ways to do them.
Skim CRM. Last note 3 weeks ago: "Good demo." No context on Marcus Reed. No idea what security questions were discussed.
Open Salesforce. 12 empty fields. Type "Good discovery call." Get pinged on Slack. What did Marcus say about timeline? Was the competitor Monday.com or Asana?
Try to write Apex email. Forgotten 64% of details. End up with: "Thanks for the great conversation." Generic. No mention of Jira or timeline.
Open LinkedIn for NovaTech. 15 minutes later: enough for one email. 14 accounts to go. Time for maybe 3 more.
CRM half-updated. 2 follow-ups still in draft. Tomorrow: Bridgeport demo — not prepped.
Skills for your role
/call-summaryAfter every call — CRM updated, follow-up sent
Deep dive →/draft-outreachProspecting blocks — 50 personalized emails/day
Deep dive →/competitive-briefBefore competitive deals — live battlecard ready
Deep dive →Call Prep (auto)autoBefore every meeting — prep sheet auto-delivered
Account Research (auto)autoNew company mentioned — brief in seconds
Daily Briefing (auto)autoStart of day — prioritized plan in 2 min
Example: The Apex call, with skills
8:55 — Call Prep auto-delivered with Marcus Reed's background, Apex's stack (Jira, Google Sheets, Slack), and the open security questionnaire from Feb 14. 9:45 — After the call, you paste your notes:
/call-summaryYour call notes (pasted)Summary
Key Points:
- Budget confirmed $50K, Q2
- Jira integration = deciding factor
- Competing with Monday.com
- Data migration concern (200 users)
Action Items
| You | Send Jira docs | Mar 29 |
| You | Schedule tech call | Apr 1 |
| Marcus| Confirm Priya avail | Mar 31 |
Follow-up Email
Hi Marcus,
Thanks for walking me through the Apex setup today.
- Jira integration: sending docs today
- Data migration for 200 users: covering in tech call
- Timeline: POC by April 15
I'll reach out to Priya to schedule the technical session.
Best, [You]
What changes
79% of call data never enters CRM
Every call captured automatically
64% of details forgotten by end of day
Structured summary + action items in 30 sec
Generic outreach: 2% reply rate
Personalized: 40-60% reply rate
Walk into calls without context
Full prep sheet auto-delivered before each meeting
Selling time: 28% of week
40%+ — CRM, follow-ups, research handled